5 Attributes of a Great Sales Manager

1) Great sales managers are great leaders.

Don’t mistake “management” with “leadership.”   Management skills can be taught.  Leadership comes from within.   Have you ever asked yourself, “why can’t my team do what I ask them to do?”  Or, “why do I have to have all the answers?  If so, then perhaps your “leadership” is not coming through.

2) Great sales managers believe in themselves.trans 5 Attributes of a Great Sales Manager

If you don’t believe in yourself, how can you expect your sales team to?  In order to be a great sales manager, you have to lead from the inside.  To inspire your team, be confident and passionate about your job.

3) Great sales managers are organized.

Your sales reps may be notoriously unorganized which means a great manager must have excellent organization skills in order to train others on good organization skills. 

4) Great sales managers respect others.

A good manager may tolerate the people who behave like themselves.  But a great manager will embrace others and show the utmost respect for them and their differences.

5) Great sales managers know their business.

Great sales managers will take the necessary time to learn as much as possible about how the business operates.  But they will not micro-manage or interfere with the people whom they have hired to do a particular job.

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Passive Candidates are Better: Fact or Myth

Traditional “recruiting wisdom” portrays passive candidates as higher quality than active candidates.  Is this true?  Some might argue that passive candidates are resistant to change and thus, not entrepreneurially-minded.  Regardless of which side of the fence you reside, passive candidates are certainly more difficult to find than active candidates.

 3 Reasons to Pass on Passive Candidates:

  • Higher recruiting costs:  Average retained/contingency search fee is 25-30% of the annual compensation.
  • Longer hiring cycle: Sourcing passive candidates may take 3 months or more. 
  • Higher salary: You lose negotiating power because you chased them.  Top candidates often command a “premium raise” of 20 – 30%.
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Passive Candidates: Grass is Greener?

My clients often ask me how to find “passive” candidates.  I believe in their minds that they think ”passive” means “better”  and that all the good candidates work at their competitor.  It’s the old saying . . . the grass is greener on the other side.

Yet, maybe “passive” candidates aren’t better?  Maybe they are simply . . . passive.  Passive is defined by Webster’s dictionary as inactive,  non-resistant, and submissive.  Are these the characteristics you want in your people?

In today’s world, people’s careers are more transient than in the past.  Good talent moves around and sometimes good talent stays put.    

With the easy access to online job postings, most workers (passive and active) view job opportunities online.   Yet, one difference  between passive and active candidates is that “passive” candidates only apply if an opportunity greatly exceeds their current situation. 

Does this difference really make a passive candidate better than an active candidate?  

A recent article by Stephen Balzac claims the difference may be as simple as “luck.”

No matter what you believe, I can assure you that hiring “passive” candidates will take 10 times more effort, money, and time than hiring “active” candidates.  Are you willing to make the extra effort?

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The 10 Commandments of Decision Making

1. Thou Shalt Not Rule by Consensus

On a healthy team, where the vision is clear and everyone is on the same page, eight out of ten times, everyone will agree with the solution to a problem. However, sometimes they won’t, and someone needs to make the final decision. That someone is the leader.

Consensus management doesn’t work, period. Eventually, group consensus decisions will put you out of business. When the leader makes the final decision in these situations, not everyone will be pleased, but as long as their voices have been heard and if the team is healthy, they can usually live with it. From there, you must always present a united front moving forward.

One of the worst cases of consensus management that I’ve experienced was a company being run by its next generation of family members. The company’s growth was stagnant, and some tough decisions needed to be made to restore profitability. In our first few sessions, every time a hard decision needed to be made, either the team would retreat out of fear of hurting someone’s feelings or someone would say, “Let’s vote.” This waffling had been going on for years. They were some of the nicest people you could ever meet. Yet they would come to the next session complaining about all of the same issues and how nothing was working. After a year of forcing more openness and a few very uncomfortable sessions for some people, one of the family members finally stepped up as the company integrator and started to make the tough decisions. Finally, the ship started to turn around for them.

 2. Thou Shalt Not Be a Weenie

The solution is often simple. It’s just not always easy. You must have a strong will, firm resolve, and the willingness to make the tough decision.

 For instance, a client of mine, the integrator of a $7 million company, explains, “The toughest decision I ever made was to present an aggressive budget that would impact the partners’ compensation considerably over the next one to two years. I worked on the budget the entire fourth quarter and went back and forth many times before finally deciding to go for it the night before the meeting. At our annual meeting in January, I presented it. It was a tough sell, but I knew it was the right thing to do for the greater good of the company. It was a tough meeting and took a few hours, but they agreed. Since I received the partners’ buy-in, the company went from having our worst year to having our best year, and next year looks like more of the same. I plan on having generous partner distributions by the end of this year and moving forward.

3. Thou Shalt Be Decisive

In the classic book Think & Grow Rich, Napoleon Hill cited a study that analyzed 25,000 people who had experienced failure. Lack of decision, or procrastination, was one of the major causes. In contrast, analysis of several hundred millionaires revealed that every one of them had the habit of reaching decisions promptly and changing them slowly. It’s less important what you decide than it is that you decide … so, decide!

4. Thou Shalt Not Rely on Secondhand Information

You can’t solve an issue involving multiple people without all the parties present. If the issue at hand involves more than the people in the room, schedule a time when everyone can attend. One client calls these “pow-wows.” When someone brings him an issue involving others or secondhand information, he says, “Time for a pow-wow” and pulls everyone involved together and solves it.

5. Thou Shalt Fight for the Greater Good

Put your egos, titles, emotions, and past beliefs aside. Focus on the vision for your organization. You’ll cut through the candy-coating, personalities, and politics. If you stay focused on the greater good, it will lead you to better and faster decisions.

6. Thou Shalt Not Try to Solve Them All

Take issues one at a time, in order of priority. What counts isn’t quantity but quality. You’re never going to solve all at one time. The faster you understand that, the better your odds are of staying sane. Solve the most important one first, then move on to the next. You’ll also find that when you do this, some of the other issues on the list will drop off because they were symptoms of the real issue that you solved.

7. Thou Shalt Live with It, End It, or Change It

This is a great lesson from my dad, who is a very successful entrepreneur and one of my greatest mentors. In solving an issue, he teaches that you have three options: You can  live with it, end it, or change it. There are no other choices. With this understanding, you must decide which of the three it’s going to be. If you can no longer live with the issue, you have two options: change it or end it. If you don’t have the wherewithal to do those, then agree to live with it and stop complaining. Living with it should, however, be the last resort.

8. Thou Shalt Choose Short-Term Pain and Suffering

Both long-term and short-term pain involve suffering. You have a choice with all of the issues you face. A great rule of thumb that makes this point is called “thirty-six hours of pain.”

If you’re wrestling with a tough decision, whether it involves strategy, customers, or people, and you’re procrastinating because of the prospect of it being painful, hopefully this will give you some motivation. During the growth of their company, a client kept someone around for a year too long because he was having a really hard time making the decision to let him go. What made the problem really tough was that this person had been with them through the early years. The company had outgrown him, though. He was aware of this, and, over time, his attitude had soured. The leadership team finally realized that there was simply no other option. The person was no longer right for the organization. As a result, after much anguish and soul-searching, he finally made the tough decision to let him go. A couple of days later, he called me and shared this term that’s now a staple in my work with clients: thirty-six hours of pain.

The months, weeks, days, and hours leading up to the termination were painful, but after that, he realized it was one of the best decisions he had made for the greater good of the company. He couldn’t understand why he hadn’t done it sooner. The work environment was so much better and less tense for everyone. Other employees thanked him for making the tough decision. He experienced all that pain for a year, when in hindsight he could have experienced only thirty-six hours of pain, probably for both parties. Incidentally, the terminated gentleman is now doing well and pursuing his passion. The decision was best for all.

Solve your problem now rather than later. The fear of doing it is worse than actually doing it. Choose short-term suffering.

9. Thou Shalt Enter the Danger

The issue you fear the most is the one you most need to discuss and resolve.

In tough times, people tend to freeze. When you’re afraid, your brain actually works against you. Research now shows us that when we are fearful, we use the back part of our brain, the amygdule. That’s our primal brain, developed 10,000 years ago to protect us from predators. It’s our fight-or-flight response, which doesn’t serve us well when solving business problems.

You must shift to the prefrontal part of the brain, the rational and critical thinking part. That will serve you well in the decision-making situations. The way to do this is to simply list all of the things that are worrying you: all of the problems, concerns, and fears. You can do this as an individual during your Clarity Break or as leadership in one of your meetings. Being open and honest will enable you to confront and solve your critical issues and get moving forward again.

10. Thou Shalt Take a Shot

Taking a shot means that you should propose a solution. Don’t wait around for someone else to solve it. If you’re wrong, your team will let you know. Sometimes a leadership   discussion can drag on because everyone is afraid to voice a solution, even though someone may have it right at the tip of his or her tongue. Often, a team will discuss an issue for far too long. It’ll be stuck and no one will be offering solutions, when suddenly the quietest person in the room might speak up and suggest an answer. After a few moments of silence, someone says, “That’s a good idea,” and everyone agrees. Don’t be afraid to take a shot. Yours might be the good idea.

Guest article written by Gino Wickman, EOS Worldwide.

To take a deeper drive into helping you and your team make great decisions, download Gino Wickman’s e-book Decide!.

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Improve Sales Hiring by 50%

Peter Drucker estimates that two thirds of hiring decisions might be mistakes.  A resume tells you about a person’s past and an interview provides a current day view.  But, what about the future?  Use assessments to increase your chance of predicting future success.  Assessments provide objectivity that can increase the likelihood of a quality hire by as much as 50%. 

Depending on the position, consider assessments that measure:

  • Sales proficiency
  •  Work behaviors and interests
  • Team interaction style
  • Attitudes regarding integrity, substance abuse, reliability, and work ethics.
Save time and minimize hiring mistakes by selecting assessments that provide quantifiable data to help you make an educated hiring decision.
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Just-in-Time Recruiting

Just-In-Time (JIT) recruiting is a hiring strategy that pulls candidates through a pipeline process that matches pre-qualified talent with immediate hiring needs. Difficult to fill positions, high-turnover roles, or rapid growth hiring initiatives are prime opportunities for developing an on-demand candidate pool. Building and maintaining a candidate database on a year-round basis offers the following three advantages:

1. Speeds up the hiring process.
2. Increases the quality of hire.
3. Reduces costs associated with 3rd party recruiting fees.

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Are you a Proactive Hiring Manager?

Proactive recruiting involves knowing what jobs are most valuable to your bottom line and having a plan to fill vacancies or newly created roles. Companies that wait until someone quits or until a new project is on the table, run the risk of hiring unqualified employees in order to fill the seat immediately. Turn your reactive hiring methods into a proactive strategy by following these three steps:

1. Plan for the next open position: Anticipate future needs and define position requirements in advance.
2. Develop a hiring process: Know exactly how you will conduct your search. If using 3rd party firms, have your strategy and agreements prepared in advance.
3. Just-In-Time (JIT) Recruiting: Develop a pre-qualified candidate database. A good rule of thumb is to “always be looking.”

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Employees Jump Ship in 2011

Expect 2011 to be the year of musical chairs as employees begin to jump ship for better employment opportunities.  The aftermath of a recession is employee disengagement.  Unfortunately, your key players won’t tell you they are dissatisfied until they are walking out the door.  As well-performing companies start to cherry pick top talent, it begins a chain of employee turnover events that will affect many companies.

72% of employers restructured or laid off employees since the recession began in 2008.  The effect has been a significant drop in employee commitment and loyalty.  Engagement has dropped 23% among top performers. 

And, in a recent Spherion Staffing Services survey, 45% of US workers indicated their relationship with their boss has been affected by the recession, of which 75% adversely.  Yet, it’s interesting to note in another study, “Emerging Workforce Study,” employers believe that only 14% of their workforce will leave, yet 31% of employees are likely to look for a new job in the next 12 months.

With these staggering statistics, it would be reasonable to assume that someone in your troops may be looking for greener pastures, and it might be long-term key employees. 

Perhaps there is no better time than now to start a proactive sourcing strategy so you are not caught unprepared when a key staff member jumps ship.

Written by:  Ann Clifford

 
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5 Keys to Sales Incentive Plans

A sales incentive plan is a business tool used to drive salespeople to meet their goals within a specific period of time; typically a fiscal quarter or fiscal year. Sales incentive plans use specific metrics and sales quotas, amount of new business developed, and other mutually agreed actions of the salesperson as goals.  Incentive plans are usually used with a base salary versus straight commission and the desired results are increased company profitability, decreased sales costs, and development of new territories.

Rewards and recognition are at the heart of any successful sales incentive plan. There are some basic rules for creating an incentive plan that works.

1) Be Strategic – As in many other areas of business, 20 percent of the sales force usually makes 80 percent of the sales.  The reality is that the top 20 percent are already motivated and equate earning incentives with “winning” against their peers. Trying to incentivize everyone else can defeat the purpose. Instead, strive to motivate the next 20 percent to increase sales. This is much more cost effective and can actually double the business produced by that group.  A strategic plan supports a good business model.

2) Customize – All salespeople are not motivated in the same way. Incentives must fit your business and be valuable to your salespeople. The best way to determine this is to simply ask. A quick questionnaire will often do the trick. Find out what they want and give it to them! 

3) Keep it Simple – Salespeople like programs that are straightforward and attainable. Complex incentive programs become cumbersome and frustrating causing them to lose interest. The best plans are well communicated, metrics-focused and very clear.

4) Make it Competitive – Competition drives real salespeople. Broadcast individual progress on a regular basis to instill a sense of urgency and friendly rivalry. Identify the sales leaders and make them champions for the rest of the team.

5) Reward Quickly – Part of the excitement of winning is getting rewarded quickly and with as much fanfare as possible.

Salespeople are like movie stars…they love the limelight.  Recognition by peers is actually the quintessential motivator for salespeople.  Being acknowledged publicly and timely by the President of the company goes a long way because it is personal and memorable.

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4 Sales Styles – Have you hired the right one?

The first step in defining a sales position is to determine the sales style.  Sales style is “how” you go to market, or how you “want” to go to market.  There are four basic sales styles which are determined by two key factors: 1) Length of sales cycle and 2) Customer demand.

1.      Unique Value – Short sales cycle, Create demand

2.      Consultative – Long sales cycle, Create demand

3.      Account – Long sales cycle, Fulfill demand

4.      Commodity – Short sales cycle, Fulfill demand

 

Each style requires different competencies and behaviors, so success in one does not necessarily translate to success in all. 

If you have an underperforming sales rep, perhaps the individual’s sales style does not match up with the position’s sales style.  Assessments are routinely used in our SalesScore hiring process to determine if sales reps fit your company’s sales style.

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